fragmented market

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• fragmented market — /frægˌmentɪd mɑ:kɪt/ noun a market which is split into many small segments, which are more difficult to sell into …   Marketing dictionary in english

• fragmented — frag‧ment‧ed [frægˈmentd ǁ ˈfrægmentd] adjective COMMERCE if an industry or business activity is fragmented, there are many companies involved in it; = SEGMENTED: • It s a fragmented industry dominated by smaller companies. * * * fragmented UK… …   Financial and business terms

• Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps …   Wikipedia

• Market Contact Audit — is a research tool, which measures the effectiveness of various contacts in a category using a common method and a common unit[1]. Therefore it provides a yardstick to understand which are the key contacts that drive the category, which contact… …   Wikipedia

• Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

• Operation Market Garden — Hell s Highway redirects here. For the 1932 film, see Hell s Highway (1932 film). Operation Market Garden Part of the Allied advance from Paris to the Rhine …   Wikipedia

• Private equity secondary market — In finance, the private equity secondary market (also often called private equity secondaries or secondaries) refers to the buying and selling of pre existing investor commitments to private equity and other alternative investment funds. Sellers… …   Wikipedia

• labour-market segmentation — In essence, neo classical economic theory sees a market for labour, with buyers and sellers in open competition with each other, which functions in broadly the same way as other markets. There are differences of course. It is recognized that… …   Dictionary of sociology

• Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

• media market — UK US noun [C] MARKETING, COMMUNICATIONS ► an area or group of people where everyone receives the same television programmes, reads the same newspapers, etc.: »The 30 second ad runs in the Washington D.C. media market. »In an increasingly… …   Financial and business terms

• GSM — For other uses, see GSM (disambiguation). The GSM logo is used to identify compatible handsets and equipment GSM (Global System for Mobile Communications, originally Groupe Spécial Mobile), is a standard set developed by the European… …   Wikipedia